Following the closure of his deal with Puma, Royal Challengers Bengaluru’s Indian Premier League-winning star Virat Kohli has joined hands with Agilitas, a sports goods manufacturing company. According to sources reported by Moneycontrol, Kohli is believed to have invested ₹40 crore in the first tranche.   

Notably, Agilitas is headed by former Puma India head Abhishek Ganguly, who had played a huge role in roping the former India captain as the brand ambassador in 2017. With his association with Agilitas, Kohli continues his business relationship that he started years ago. 

The ₹110 crore-deal which Kohli signed in 2017 with Puma was reportedly for eight years ending in 2025. Back then, Kohli joined the likes of Jamaica’s Olympic medal-winning sprinters Usain Bolt and Asafa Powell, and French footballers Thierry Henry and Oliver Giroud among the global ambassadors for the brand.

What will Virat Kohli offer to Agilitas?

In his new role with Agilitas, Kohli’s role will be more than an investor. The Indian cricketing icon will be one of the stakeholders in the company in exchange of money and play an active role in growth of the brand.