Updated: 20 Feb 2025, 12:05 PM IST
Livemint

Nike has been pushing hard to reverse the slump they’re in. Their sales are down, and their stock had lost over a quarter of its value over the last year. In October, a new CEO took the reigns to try and turn Nike around – and Elliott Hill seems to be determined to make this happen. Nike’s super bowl ad put women athletes at the centre stage – and Nike’s working on exactly this approach for their next big bet. Cue none other than Kim Kardashian! In a rare business deal, Nike is partnering with Kardashian for a whole new brand called NikeSKIMS – here’s all you need to know about it